Hahnemann University Hospital’s Hahnemann Heals and Fighting Cancer of Every Color advertising campaigns have been awarded the 2011 Silver Aster Award for Excellence in Medical Marketing. This award recognizes Hahnemann’s medical marketing campaign as being among the top 12% in the nation.
Components of the winning total advertising campaign submission included: Hahnemann Heals billboards, Hahnemann Heals outdoor SEPTA transit advertising, Hahnemann Heals three part radio campaign, Fighting Cancer of Every Color billboards and Fighting Cancer of Every Color radio advertisement.
The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc.. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2010.
The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
All winners are posted on the Aster Awards website, as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
About Hahnemann University Hospital
Hahnemann University Hospital is a 496-bed academic medical center at Broad and Vine Streets in Philadelphia, Pa. The hospital is a tertiary care institution that specializes in cardiac services, heart failure and transplantation, OB/GYN, orthopedics, medical, surgical and radiation oncology, bone marrow transplantation, renal dialysis and kidney/pancreas/liver transplantation. In 2009, Hahnemann earned Magnet® designation by the American Nurses Credentialing Center (ANCC) Magnet Recognition Program®. Hahnemann is recognized by the American Heart Association as a leader in coronary artery disease and heart failure treatments and was named a 2010 Best Hospital for Heart and Heart Surgery by U.S. News and World Reports. The hospital performed one of the city’s first kidney transplants in 1963 and one of the first bone marrow transplants in 1976. Hahnemann became Philadelphia’s first Level I Regional Resource Trauma Center for adults in 1986, and since then has been served by MidAtlantic MedEvac, an aeromedical transport program for critically ill patients. Hahnemann is proud to be the first hospital in Philadelphia to join with The Wellness Community of Philadelphia to offer onsite support and education services to cancer patients and their families. Hahnemann is fully accredited by the Joint Commission on the Accreditation of Healthcare Organizations, the nation’s oldest and largest hospital accreditation agency. An affiliate of Drexel University College of Medicine, Hahnemann University Hospital is part of Tenet Pennsylvania, which also includes St. Christopher’s Hospital for Children.To learn more about Hahnemann, visit www.hahnemannhospital.com
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